Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl.

"It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most," the company tweeted.

The Estate of Mr. Peanut✔@MrPeanut
It is with heavy hearts that we confirm that Mr. Peanut has died at 104. In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most. Please pay your respects with #RIPeanut
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The anthropomorphic peanut met his fate during a "road trip" to the Super Bowl with actors Matt Walsh and Wesley Snipes.
A video posted to the company's YouTube page shows the trio singing the Cutting Crews' "(I Just) Died in Your Arms" before an armadillo wanders into the middle of the road.
Source: ABC
peanut by Nicole Köhler is licensed under Pixaby Pixaby
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